Philip Morris Says its New Year’s Resolution is to Give Up Cigarettes

The company claims the alternatives are less harmful and that “we can achieve a significant public-health benefit only when a large number of these smokers switch from cigarettes to better products.”

The Philip Morris ad states: “No cigarette company has done anything like this before. You might wonder if we really mean it.”

The World Health Organization has asked that question as well. The United Nations health agency has refused to partner with The Foundation for a Smoke-Free World which is funded by Philip Morris International.

Philip Morris Says its New Year's Resolution is to Give Up Cigarettes

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